Sharing Google Analytics and Google Tag Manager Access

We want to make sure that Google Analytics is properly set up on your website so that when users visit your site everything is tracked correctly, and you get the best metrics possible to understand how people are using your websites.

In order for us to do that we're going to either need access to your Google Analytics and Google Tag Manager accounts, or we are going to need information from you that we can use in order to set up the tracking correctly on your website.

Below are two scenarios of how we can go about that.

1. Grant Us Administrator Access

The first option is for you to give us administrator access to your Google Analytics and Google Tag Manager accounts. This is the most seamless option because we can create everything needed and you don't need to worry about it. That being said, some clients do not want that data and access to be available to 3rd parties, in which case option 2 below is the way to go.

Google Analytics

1. In your Google Analytics Account click on the Admin link at the bottom right
   
   
   

    

2. Click on Account User Management
   
3. Click the + icon at the top right 
   
4. Add data@lonelyviking.com as a new user and be sure to select the 'Edit' option under the Permissions Section. Once you are done, click the 'Add' button at the top right.
   
   
5. That's it for Google Analytics 😁

Google Tag Manager

Google Tag Manager not only allows us to add Google Analytics tracking to your website, but also any other scripts that might need to be added for other 3rd party systems like booking systems, payment gateways etc. Having access to manage your Tag Manager Containers is hugely beneficial for us and makes everything more hands-off for you.

1. Go to https://tagmanager.google.com/#/home
2. In the section for your account, click on the 3 dots at the top right and select 'User Management' 
   
   
   
3. Now click the + button at the top right and then click on 'Add Users'
   
4. At this stage you need to do the following:
   •  Add data@lonelyviking.com in the Emial Addresses section
   • If you have no containers created yet, you will need to make sure that the 'Administrator' option is selected under 'Account permissions' so that we can create and manage containers for you.
   • If you already have a container you will need to click on it and make sure that the permissions for it are set to 'Publish'. You may still want to give us Administrator permissions to avoid back and forth in case something is not set correctly.
   • Now click on the 'Invitation' button at the top right to provide us with access.
   
5. That's it for Google Tag Manager 😁

2. Send us the relevant codes

If, for whatever reason, you do not want to give us access as shown above you can provide us with the relevant tracking codes yourself. Here's how you do that.

Google Analytics

1. Go to https://analytics.google.com/analytics/web/#/ and make sure you are logged in to you Google Account that manages the Analytics Property for your website.
2. Click on the dropdown just next to the Google Analytics logo at the top right to view all of you properties. You may only have one Property. If you have none please create one or give us access so we can do that for you (details for how to do that at the top of this entry).
   
   
   
3. Send us the tracking ID shown under your website's corresponding Property. Older Universal Analytics properties will have an ID prepended with 'UA-' and newer GA4 properties will be a 9-digit number.
   
   
   
4. That's it for Google Analytics 😁

Google Tag Manager

Please note that if you merely send us the Google Tag Manager tracking ID you will be responsible for making sure that Google Analytics has been added to your Google Tag Manager container correctly and that your container is properly maintained with any other scripts required on your website for other services like booking applications, payment gateways etc.

1. Go to https://tagmanager.google.com/#/home
2. In the section for your account, look for your container and send us the ID displayed in the 'Container ID' column. Note that you may only have one container. If you have none please create one or give us access so we can do that for you (details for how to do that at the top of this entry).
   
   
   
3. That's it for Google Tag Manager 😁

I hope this guide was helpful for you! If you have any questions, please let us know.